BBC SAYS ICM STELLAR DEAL CREATES GLOBAL SPORTING ICONS

The creation of ICM Stellar Sports will lead to even greater opportunities for clients as they take their places alongside the biggest stars in showbusiness, the BBC has reported.

In a story exploring the motives behind ICM Partners’ acquisition of Stellar Group to create ICM Stellar Sports, the BBC said the multi-million dollar deal was part of a trend which would see footballers and other athletes become “global icons”.

ICM Partners’ CEO Chris Silbermann, whose agency looks after showbusiness stars like Samuel L Jackson and Beyonce, told the BBC that clients would benefit greatly from their entertainment expertise.

“We understand the power of celebrity and what to do with it. The natural extension is to work with athletes because they are global icons in the way they have never been in the past,” Chris said.

“Agencies that represent global icons at scale don’t exist anywhere else. We can open doors.”

The BBC article went on to look at the role agents play in representing players and carried a call to action from ICM Stellar Sports Executive Chairman Jonathan Barnett.

Jonathan, who told the BBC that reputations had been unfairly tarnished by a handful of opportunists, invited world football authority FIFA to sit down with reputable agencies such as ICM Stellar Sports to gain a fuller understanding of how agencies work.

“My job is to make sure a player retires with enough money to know if they carry on working, it is because they want to, not because they have to,” Jonathan told the BBC.

“I would love myself and a couple of agents to sit down face to face with FIFA with a blank sheet of paper. I am sure we can do something really spectacular that would help everybody.”

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